be assured
about who we are
here's what we believe
Vision
good moments for every one, every day - even in times of crisis
help people find moments of ease, safety, and joy through confident healthcare advocacy, fearless end-of-life decision-making, and core self discovery
compassion: for others' situations
authenticity: in words and actions
creativity: for supportive solutions
transparency: in pricing and process
gratitude: for what we do
Mission
Values
the hope
the goal
the foundation
the namesake
In Celtic myth, the bold and curious BÓINN challenged the power of the mystical water well; in response, the waters to surged up violently. With selfless devotion, Bóinn sacrificed herself to create the legendary River Boyne, bestowing Ireland's future generations with the gifts of arts, knowledge, and prosperity.
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We carry her name, drawing inspiration, as we aim to bring empowerment, ingenuity, generosity, and community to the people we serve.
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Watch the full video about Bóinn created as part of Songs for Our Children project by Cruinniú na nÓg, a flagship initiative of the Creative Ireland Programme’s Creative Youth Plan.
the founder
BONNIE BIZZELL has dedicated nearly two decades to helping individuals and families navigate some of life’s most complex moments. She began as a volunteer advocate in 2006, championing patients and families for better healthcare. A decade later, she left the for-profit sector to lead advance care planning in Washington State as manager of Honoring Choices PNW. Under her leadership, more than 17,000 people engaged in future healthcare decision-making, with over 10,000 conversations guiding individuals toward clarity and peace of mind.​
​​Her dad's death in 2021 reshaped her calling once again. Experiencing firsthand how overwhelming and fragmented after-death care can be, Bonnie founded BOANN to offer dignified support—helping mourners honor their loved ones while navigating their own transformations through grief.
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A personal health scare in 2023 further revealed the deep connection between healthcare, deathcare, and selfcare. BOANN grew to reflect this full continuum, equipping people with practical tools for healthcare advocacy, meaningful memorials, and everyday resilience.
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Bonnie brings an MBA, MEd, and 20 years across business, non-profits, and government. She has coauthored articles in JAMA Surgery, BMJ Open, and The New England Journal of Medicine, served as a technical advisor for the award-winning short film Honoring Choices, and been featured in The Seattle Times and Senior Matters!.
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Bonnie encourages everyone to find a good moment, every day.
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Bonnie documented her grief in progress after losing her mother. Click here for the collected Instagram reels or visit Bonnie at bonbizinstagram.